{"title":"SUMMER SALE - 30%","description":"\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0373\/8412\/6600\/files\/30prosent.png?v=1781816169\" alt=\"\" width=\"295\" height=\"295\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eHæ, kæri PO.PPARI\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eHér finnur þú \u003cstrong\u003eRENDUR \u0026amp; ÚTIFÖT\u003c\/strong\u003e á 30% AFSLÆTTI á ÚTSÖLUNNI OKKAR!\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eNotaðu kóðann: \u003cstrong\u003eFORSKOT30 \u003c\/strong\u003etil þess að fá 30% afslátt af þessum vörum\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e","products":[{"product_id":"24aw-1-60517443-simply-taupe-f","title":"Náttföt\/heimaföt á fullorðna með PO.P röndum","description":"\u003cp\u003e\u003cspan\u003eGet together in our coordinating kids and adult sleepwear range. In soft organic cotton our beige striped adult pyjamas are perfect for snoozing and relaxing around the house in and sure to be your new loungewear favourite. In taupe and white classic stripes these comfy pyjamas have fitted cuffs on the top and bottoms, ensuring a cosy night's sleep.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"accordion__title\"\u003e\u003cbutton id=\"Accordion1\" class=\"accordion__control body-1\" aria-controls=\"content-1\" aria-expanded=\"true\"\u003eFeatures \u0026amp; Description\u003c\/button\u003e\u003c\/p\u003e\n\u003cp class=\"accordion__title\"\u003eStart and end the day in luxurious style in these organic cotton adult pyjamas.\u003c\/p\u003e\n\u003cdiv id=\"content-1\" class=\"accordion__content\" role=\"region\" aria-labelledby=\"Accordion1\"\u003e\n\u003cul\u003e\n\u003cli\u003eSlim fit legging style trousers\u003c\/li\u003e\n\u003cli\u003eStripes stay bright wash after wash\u003c\/li\u003e\n\u003cli\u003eMatching items available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eXS =\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eage 12-14yrs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% GOTS Organic Cotton \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eIron on medium\u003c\/li\u003e\n\u003cli\u003eDon't tumble dry this product\u003c\/li\u003e\n\u003cli\u003eWash at 60 degrees on a normal setting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRELAX \u003c\/p\u003e\n\u003c\/div\u003e","brand":"POP","offers":[{"title":"Simply Taupe \/ Fullorðnir \/ XS","offer_id":43006220861576,"sku":"60602348-731-XS","price":14490.0,"currency_code":"ISK","in_stock":true},{"title":"Simply Taupe \/ Fullorðnir \/ S","offer_id":43006220796040,"sku":"60602348-731-S","price":14490.0,"currency_code":"ISK","in_stock":true},{"title":"Simply Taupe \/ Fullorðnir \/ M","offer_id":43006220763272,"sku":"60602348-731-M","price":14490.0,"currency_code":"ISK","in_stock":false},{"title":"Simply Taupe \/ Fullorðnir \/ L","offer_id":43006220730504,"sku":"60602348-731-L","price":14490.0,"currency_code":"ISK","in_stock":false},{"title":"Simply Taupe \/ Fullorðnir \/ XL","offer_id":43006220828808,"sku":"60602348-731-XL","price":14490.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/8412\/6600\/files\/7325858203018.webp?v=1761689496"},{"product_id":"24aw-1-60600350-simply-taupe-1","title":"Húfa með PO.P röndum","description":"\u003cp\u003e\u003cspan\u003eEasy to combine with their first wardrobe, this beige and white striped baby beanie hat is an adorable way to finish any outfit. Made from softest organic cotton this cute baby hat features some of our famous PO.P stripes and adorable little ears for added \"\"aww\"\" factor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"accordion__title\"\u003e\u003cbutton id=\"Accordion1\" class=\"accordion__control body-1\" aria-controls=\"content-1\" aria-expanded=\"true\"\u003eFeatures \u0026amp; Description\u003c\/button\u003e\u003c\/p\u003e\n\u003cp class=\"accordion__title\"\u003eMade with specially sewn flat seams this organic cotton baby beanie hat is an essential accessory to keep little heads cosy.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv id=\"content-1\" class=\"accordion__content\" role=\"region\" aria-labelledby=\"Accordion1\"\u003e\n\u003cul\u003e\n\u003cli\u003eSoft flat seams for extra comfort\u003c\/li\u003e\n\u003cli\u003eFoldable brim for ideal sizing\u003c\/li\u003e\n\u003cli\u003eMatching items, complete the outfit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e100% Cotton Organic\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eIron on medium\u003c\/li\u003e\n\u003cli\u003eDon't tumble dry this product\u003c\/li\u003e\n\u003cli\u003eWash at 60 degrees on a normal setting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"POP","offers":[{"title":"Simply Taupe \/ 0-1 árs \/ 36\/38 • 0-1 mán","offer_id":43006225842312,"sku":"60600350-731-36\/38","price":3690.0,"currency_code":"ISK","in_stock":true},{"title":"Simply Taupe \/ 0-1 árs \/ 40\/42 • 2-4 mán","offer_id":43006225875080,"sku":"60600350-731-40\/42","price":3690.0,"currency_code":"ISK","in_stock":true},{"title":"Simply Taupe \/ 0-1 árs \/ 44\/46 • 4-9 mán","offer_id":43006225907848,"sku":"60600350-731-44\/46","price":3690.0,"currency_code":"ISK","in_stock":false},{"title":"Simply Taupe \/ 1-12 ára \/ 48\/50 • 9-24 mán","offer_id":43254696509576,"sku":"60600350-731-48\/50","price":3690.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/8412\/6600\/files\/7325858049562_1728x1728_crop_center_2b763ef0-c28e-4b80-b5aa-c99d28765af2.jpg?v=1730048746"},{"product_id":"24aw-1-60600358-simply-taupe-1","title":"Náttgalli með PO.P röndum","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMade with softest organic cotton, this comfy kid’s sleepsuit is ideal for bedtime stories, or early morning snuggles in bed. The cosy design features flatlock seams for a blissful night’s sleep and our signature foldable cuffs for lots of growing room. With integral feet age 0-6m.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"body-2\"\u003eThese beige and white striped onesie pyjamas are made in quality organic cotton for the sweetest dreams.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegral feet 0-6M\u003c\/li\u003e\n\u003cli\u003eFoldable cuffs for valuable growing room\u003c\/li\u003e\n\u003cli\u003eFull length poppers for easy dressing\u003c\/li\u003e\n\u003cli\u003eSuperior colour retention\u003c\/li\u003e\n\u003cli\u003eWash at 30°C or up to 60°C if needed\u003c\/li\u003e\n\u003cli\u003eMatching items\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e100% \u003cspan\u003eCotton\u003c\/span\u003e Organic\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eIron on medium\u003c\/li\u003e\n\u003cli\u003eDon't tumble dry this product\u003c\/li\u003e\n\u003cli\u003eWash at 60 degrees on a normal setting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSNOOZE\u003c\/p\u003e","brand":"POP","offers":[{"title":"Simply Taupe \/ 0-1 árs \/ 50\/56 • 0-2 mán","offer_id":43006225973384,"sku":"60600358-731-50\/56","price":6990.0,"currency_code":"ISK","in_stock":false},{"title":"Simply Taupe \/ 0-1 árs \/ 62\/68 • 2-6 mán","offer_id":43006226006152,"sku":"60600358-731-62\/68","price":6990.0,"currency_code":"ISK","in_stock":false},{"title":"Simply Taupe \/ 0-1 árs \/ 74\/80 • 6-12 mán","offer_id":43006226038920,"sku":"60600358-731-74\/80","price":6990.0,"currency_code":"ISK","in_stock":true},{"title":"Simply Taupe \/ 0-1 árs \/ 86\/92 • 1-2 ára","offer_id":43024195289224,"sku":"60600358-731-86\/92","price":6990.0,"currency_code":"ISK","in_stock":true},{"title":"Simply Taupe \/ 0-1 árs \/ 98\/104 • 2-4 ára","offer_id":43024195321992,"sku":"60600358-731-98\/104","price":6990.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/8412\/6600\/files\/7325858219651.webp?v=1761689626"},{"product_id":"24aw-1-60601593-simply-taupe-12","title":"Náttföt tvískipt með PO.P röndum","description":"\u003cp\u003eTwo-piece pyjamas in soft organic cotton featuring our classic stripes. The top has long sleeves with extra long cuffs that can be folded up or down. The pants have an elastic waist and extra long ankle cuffs.\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003cbr\u003e\n• Extra-soft, flat seams\u003cbr\u003e\n• Extra long wrist and ankle cuffs\u003cbr\u003e\n100% Cotton Organic\u003c\/p\u003e","brand":"POP","offers":[{"title":"Simply Taupe \/ 1-12 ára \/ 86\/92 • 1-2 ára","offer_id":43006257627272,"sku":"60601593-731-86\/92","price":8990.0,"currency_code":"ISK","in_stock":false},{"title":"Simply Taupe \/ 1-12 ára \/ 98\/104 • 2-4 ára","offer_id":43006257660040,"sku":"60601593-731-98\/104","price":8990.0,"currency_code":"ISK","in_stock":false},{"title":"Simply Taupe \/ 1-12 ára \/ 110\/116 • 4-6 ára","offer_id":43006257528968,"sku":"60601593-731-110\/116","price":8990.0,"currency_code":"ISK","in_stock":false},{"title":"Simply Taupe \/ 1-12 ára \/ 122\/128 • 6-8 ára","offer_id":43006257561736,"sku":"60601593-731-122\/128","price":8990.0,"currency_code":"ISK","in_stock":false},{"title":"Simply Taupe \/ 1-12 ára \/ 134\/140 • 8-10 ára","offer_id":43006257594504,"sku":"60601593-731-134\/140","price":8990.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/8412\/6600\/files\/7325858219743.webp?v=1761689779"},{"product_id":"25aw-1-60602523-bijou-blue-1","title":"BREEZE flíspeysa vindheld","description":"\u003cp\u003eWindproof fleece jacket\u003cbr\u003e\n Windproof and light rain resistant\u003cbr\u003e\n Our popular windproof fleece jacket! Perfect as an insulating mid-layer under a waterproof jacket for both spring and autumn excursions, and comfortable as an outer jacket when the weather is mild. Thanks to the unique snap-in system, it can easily be attached to our waterproof jackets STORMY and HAZY.\u003cbr\u003e\n \u003cbr\u003e\n FEATURES:\u003cbr\u003e\n • Windproof\u003cbr\u003e\n • Ribbed thumbhole cuffs (except in size 80-92)\u003cbr\u003e\n • Chest pocket (except in size 80)\u003cbr\u003e\n • Storm flap on the inside of the zipper provides extra protection against cold air and water. The zipper has a chin guard that is gentle on the chin and cheeks.\u003cbr\u003e\n \u003cbr\u003e\n SPECIFICATIONS:\u003cbr\u003e\n • Windproof fabric that keeps the wind out\u003cbr\u003e\n • Good breathability \u0026gt;3,000 g\/m2\/24h\u003cbr\u003e\n • Waterproof fabric. Water column \u0026gt;3,000 mm\u003cbr\u003e\n • High quality YKK zippers\u003cbr\u003e\n • 3M reflectors both front and back\u003cbr\u003e\n Outer fabric:\u003cbr\u003e\n 100% Polyester Recycled\u003cbr\u003e\n Washing:\u003cbr\u003e\n 40Cnorm\u003c\/p\u003e","brand":"POP","offers":[{"title":"Bijou Blue \/ 0-1 árs \/ 80 • 9-12 mán","offer_id":43957604188296,"sku":"60602523-7010-80","price":15490.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/8412\/6600\/files\/7325858184003.webp?v=1756145349"},{"product_id":"25aw-1-60602523-bijou-blue-12","title":"BREEZE flíspeysa vindheld","description":"\u003cp\u003eWindproof fleece jacket\u003cbr\u003e\n Windproof and light rain resistant\u003cbr\u003e\n Our popular windproof fleece jacket! Perfect as an insulating mid-layer under a waterproof jacket for both spring and autumn excursions, and comfortable as an outer jacket when the weather is mild. Thanks to the unique snap-in system, it can easily be attached to our waterproof jackets STORMY and HAZY.\u003cbr\u003e\n \u003cbr\u003e\n FEATURES:\u003cbr\u003e\n • Windproof\u003cbr\u003e\n • Ribbed thumbhole cuffs (except in size 80-92)\u003cbr\u003e\n • Chest pocket (except in size 80)\u003cbr\u003e\n • Storm flap on the inside of the zipper provides extra protection against cold air and water. The zipper has a chin guard that is gentle on the chin and cheeks.\u003cbr\u003e\n \u003cbr\u003e\n SPECIFICATIONS:\u003cbr\u003e\n • Windproof fabric that keeps the wind out\u003cbr\u003e\n • Good breathability \u0026gt;3,000 g\/m2\/24h\u003cbr\u003e\n • Waterproof fabric. Water column \u0026gt;3,000 mm\u003cbr\u003e\n • High quality YKK zippers\u003cbr\u003e\n • 3M reflectors both front and back\u003cbr\u003e\n Outer fabric:\u003cbr\u003e\n 100% Polyester Recycled\u003cbr\u003e\n Washing:\u003cbr\u003e\n 40Cnorm\u003c\/p\u003e","brand":"POP","offers":[{"title":"Bijou Blue \/ 1-12 ára \/ 86 • 1-1,5 ára","offer_id":43957604221064,"sku":"60602523-7010-86","price":15490.0,"currency_code":"ISK","in_stock":true},{"title":"Bijou Blue \/ 1-12 ára \/ 92 • 1,5-2 ára","offer_id":43957604253832,"sku":"60602523-7010-92","price":15490.0,"currency_code":"ISK","in_stock":false},{"title":"Bijou Blue \/ 1-12 ára \/ 98 • 2-3 ára","offer_id":43957604286600,"sku":"60602523-7010-98","price":15490.0,"currency_code":"ISK","in_stock":false},{"title":"Bijou Blue \/ 1-12 ára \/ 104 • 3-4 ára","offer_id":43957604319368,"sku":"60602523-7010-104","price":15490.0,"currency_code":"ISK","in_stock":true},{"title":"Bijou Blue \/ 1-12 ára \/ 110 • 4-5 ára","offer_id":43957604352136,"sku":"60602523-7010-110","price":15490.0,"currency_code":"ISK","in_stock":false},{"title":"Bijou Blue \/ 1-12 ára \/ 116 • 5-6 ára","offer_id":43957604384904,"sku":"60602523-7010-116","price":15490.0,"currency_code":"ISK","in_stock":true},{"title":"Bijou Blue \/ 1-12 ára \/ 122 • 6-7 ára","offer_id":43957604417672,"sku":"60602523-7010-122","price":15490.0,"currency_code":"ISK","in_stock":true},{"title":"Bijou Blue \/ 1-12 ára \/ 128 • 7-8 ára","offer_id":43957604450440,"sku":"60602523-7010-128","price":15490.0,"currency_code":"ISK","in_stock":false},{"title":"Bijou Blue \/ 1-12 ára \/ 134 • 8-9 ára","offer_id":43957604483208,"sku":"60602523-7010-134","price":15490.0,"currency_code":"ISK","in_stock":false},{"title":"Bijou Blue \/ 1-12 ára \/ 140 • 9-10 ára","offer_id":43957604515976,"sku":"60602523-7010-140","price":15490.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/8412\/6600\/files\/7325858184003.webp?v=1756145349"},{"product_id":"26ss-1-60603250-simply-taupe","title":"FOGGY softshell jakki, vind- og vatnsheldur","description":"\u003cp\u003eWindproof softshell jacket dinosaurs Perfect for autumn and spring Windproof and water-repellent with insulating fleece\u003cbr\u003e\nFlexible jacket in windproof and water-repellent material with warm fleece lining – the ideal jacket for the spring and autumn!\u003c\/p\u003e\n\n\n\u003cp\u003eFEATURES:\u003cbr\u003e\n• Windproof\u003cbr\u003e\n• Elastic wrist cuffs\u003cbr\u003e\n• Thin fleece lining\u003cbr\u003e\n• Detachable hood\u003cbr\u003e\n• Two side pockets\u003cbr\u003e\n• Storm flap on the inside of the zipper provides extra protection against cold air and water. The zipper has a chin guard that is gentle on the chin and cheeks.\u003c\/p\u003e\n\n\u003cp\u003eSPECIFICATIONS:\u003cbr\u003e\n• Windproof fabric that keeps the wind out\u003cbr\u003e\n• Good breathability \u0026gt;3,000 g\/m2\/24h\u003cbr\u003e\n• Waterproof fabric. 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